The Studio Master Class is an intensive program designed for artists who desire to learn studio and marketing skills which will assist them in taking their art to the next level as a professional, selling artist.

You will work hands-on in the studio and I will share skills which I have developed over my thirty year career as a self-supporting artist and with my experience in the art gallery industry.

We will meet each Saturday from 9:am - 6:pm for six weeks, in my art studio in Knoxville, beginning May 18th, 2019.  The class is limited to six people who create 2-dimensional artwork in any paint medium.  An application is required to assess the artistic level of each person.   Click HERE to download the application and once completed, return it to Heather@WhitesideArt.com.

The cost is $1,250 per person and will include all materials except that you will bring your own paint, brushes, lunch and laptop.  At the end of the six weeks, you will leave with your hand-stretched original canvas artwork, a high resolution digital file of your art, a stretched canvas giclée reproduction, a matted giclée print of your painting and a certificate of completion.  But even more valuable, are the skills that you will carry forward in your own art career, whether as an artist or working in some other area of the fine art industry.

6-Week Class Outline

May 18:  "Crafting a Painting Platform"

Each person will use the electric mitre saw to cut wooden stretcher bars, then stretch their own canvas and prime with gesso.   Why build and stretch your own???

Answer:  Cost, Quality and Customization!

Materials to bring:  Smock, Your portfolio.

May 25:  "Painting in a Day" 

Weather permitting, we may paint outdoors.  You choose plein air landscape, still life, abstract, wildlife, or whatever you like to paint.  While you are painting, I will be discussing how to find the market for your niche and if you don't have a niche, how to get one (or more than one).  I will also discuss Art Marketing strategies that are proven to work.  If you want to sell your art, you definitely don't want to miss out on this!  

Materials to bring:  Plein air or tabletop easel (if you have one).  Otherwise, I can supply something.  Your paints & brushes.

June 1:  "Giclée Print Reproduction"

On this day, you will photograph your own artwork and you will learn how to achieve a professional quality image for print reproduction, portfolio, advertising or website use.  I will teach you how to lay out your artwork in Photoshop and then we will go to print.  Each person will produce one canvas and one paper giclée print of their painting.  At the end of the day, you will varnish your canvases.

Materials to bring:  The best digital camera that you own, your laptop and painting smock.

June 8:  "Giclée Canvas Stretching & Matting Paper Prints" 

Now that your giclées are dry, you will learn how to stretch the canvas version and how to cut the mat and package your paper print.  We will again be using the mitre saw, hand-held power tools and a 48" tabletop mat-cutter.  My lecture will include a talk on; limited editions, hand-embellishing a giclée, archival picture framing, packaging and presentation.

What to bring:  A canvas that you have stretched and a print which you have matted in the past (if you have them), Smock.

June 15:  "Marketing and the Business of Art"

This is a lecture day in which I will cover the following topics:

- Target Audiences (specific to your artwork)

- Pricing your Art

- Resources & Material Suppliers

- Advertising

- Shows & Galleries

- Licensing

- Exclusivity

- Trademark & Copyright

- Proposals & Contracts

- E-Blasts

- Social Media

- Taxes (all kinds)

- Resale Certificate

- Marketing to Trade Professionals

- Other Jobs Opportunities in the Industry

- Q&A

What to bring:  Pen & Notepaper

June 22:  "Build or Improve Your Website"

We will start this day with a photographic portrait of each student for your website and marketing use.  After which, I will get  you started on building your own website or I will offer suggestions on how you can improve your current website.  I have built at least 20 websites on different platforms, so I will show you how to maintain your own and I will discuss SEO (search engine optimization), e-commerce (how to set it up and whether or not it's a good idea for your art business).

What to bring:  Your laptop (preferably not an iPad, unless that's all you have).  Your resume, artist bio/statement, CV (if you have them).  Also, make sure that you have access to some of your painting image files (whether it's on an external drive or stored on your laptop).

IMPORTANT:

This Master Class is not a beginner's painting class.  While I will make suggestions regarding your artwork to assist you in selling and profiting from your art, I will not be teaching you how to paint.  

The class is from 9:am - 6:pm with a 1 hour lunch break from 1:00-2:00 pm.  Every day, bring your own lunch.  There is not enough time to run out for lunch in this area.

Every day, bring a Pen & Notepaper!  There are no recordings or video allowed in the studio and cell phones must be left at the door to avoid distractions during this intensive course.  You may use the studio landline for incoming or outgoing emergency calls.

If you miss a day, there are no make-up classes.  And I will not repeat anything if you are late.  There is a lot to cover and that would not be fair to the other students.  There are no refunds.  Payment by check or money order only.  If your application is accepted, the spaces will be filled on a first come, first serve basis once payment is received until all six spots are taken.

We will be working with some power tools, and you will be exposed to sawdust and some paint fumes.   If you feel uncomfortable working with some tool or you have a physical limitation which may prohibit you from performing tasks as outlined above, please indicate this on your application and I will try to make an accommodation for you (if at all possible) by substituting some methods of production that will enable you to still achieve the finished product.

Unfortunately, my art studio is not wheelchair accessible.  However, if you do have a physical handicap which prohibits you from attending the sessions in my studio and you are interested in a Master Class to become a professional, selling artist, send me an email with samples of your artwork.  If I have a handful of people interested, I would love to put together a class in a place which has the facility for wheelchair accessibility and I can tailor the curriculum so that it is physically possible for every person attending